C.C.F.C inspired branding and website design for Evans Estates Coventry
CREATING A BRAND
Evans Estates approached us to create a new brand and website for the launch of Coventry’s newest estate agent. As a life-long supported of Coventry City Football Club (C.C.F.C), the brief from co-founder Richard Evans was to create a brand that reflected the clubs colours and style whist retaining an individual style. By subtly affiliating the new brand with the football club shows a loyalty and dedication to the city and the people within it.
The final logo design uses elements inspired by past and current logos from the football club. All around Coventry symbols of elephants can be spotted on crests, windows and pillars. Coventry sports centre is even known as The Elephant due to its colour and shape.
The elephant is synonymous with Coventry and the football club and appears on the city's coat of arms. It is thought to signify the city's strength in medieval times. The castle is said to be a formidable fortress to enter, so you can see why a sporting team such as C.C.F.C would like to associate itself with invincibility.
The new brand was translated to a fully-responsive Squarespace website, with blogging facility, service specific online enquiry forms and client testimonials.
To accompany the website, we designed an A5 promotional flyer, signage, for sale and sold boards as well as corporate stationery, business cards and clothing. The result is a slick, modern brand that reflects the excellent service that Evans Estates provide to their clients, whilst projecting a professional look to potential new customers.
Creating an icon
inspired by Coventry City Football Club
Coventry City formed as Singers F.C. in 1883 following a general meeting of the Singer Factory Gentleman's club. They adopted their current name in 1898 and joined the Southern League in 1908, before being elected into the Football League in 1919.
The team currently compete in the Championship, the second tier of the English football league system. Famed for having a large following in the city, the club play at the 32,609 capacity Coventry Building Society Arena (or CBS Arena).
“The idea for our business venture started in December 2021. During the pandemic we had time to reflect upon our careers; the change in lifestyle that came through these times allowed us to look to the future and what was important to us.
I have been an estate agent for 17 years and have excelled in my career due to my genuine passion for people and property.
I am very proud of Coventry and have a passion for following the Sky Blues. I look forward to establishing a strong and dependable business in Coventry… the city that I love.”
WEB DESIGN | GRAPHIC DESIGN | BRANDING | MARKETING
Create Onsight are an independent creative, web design, graphic design and branding agency.
We have an infectious enthusiasm for making things, solving problems, building brands and, most importantly, having fun doing it.
We’ve designed everything from branding and company logos for startups, to strategic marketing campaigns, to web design for e-commerce, to graphic design for brochures, leaflets and annual reports... the list goes on!
Need a new website or brand for your business? Contact our Creative Director, Leigh at design@createonsight.co.uk or by using the enquiry form.
