OUR WORK
EVANS ESTATES
BRINGING A BRAND TO LIFE
Evans Estates came to us to develop a fresh brand identity and website for the launch of Coventry’s newest estate agent. As a lifelong supporter of Coventry City Football Club (C.C.F.C.), co-founder Richard Evans wanted a brand that paid tribute to the club’s colours and spirit, while still standing strong with its own identity. By weaving subtle nods to the Sky Blues into the design, we built a brand that feels both authentic and unique, showcasing loyalty to the club, pride in the city, and a genuine connection with the community.
CREATING A ICON
The Elephant: A Symbol of Coventry
The elephant has been a proud symbol of Coventry for centuries, first appearing on the city’s coat of arms in the 14th century. Traditionally shown carrying a castle on its back, it represented strength, stability and protection, qualities closely tied to Coventry’s fortified history and industrious spirit.
Over time, the elephant became woven into the fabric of the city, appearing on crests, buildings and even inspiring the nickname of the sports centre, ‘The Elephant.’
For Evans Estates, adopting this emblem wasn’t just a design choice, it was a way of rooting the brand firmly in Coventry’s heritage.
LOGO INSPIRATION
The Evans Estates logo design draws directly from Coventry City Football Club’s visual heritage, blending elements from both past and present badges to create something entirely new.
From the current C.C.F.C. crest, the design borrows the symbolism of the elephant, while the castle turrets reference Coventry’s historic skyline. The simplified shield and bold graphic approach were drawn directly from the historic club logo.
The resulting logo brings these elements together in a contemporary form that feels strong, professional, and instantly recognisable.
WEBSITE DESIGN
Alongside the new brand identity, Create Onsight designed a modern website for Evans Estates that brings the business to life online. The site is fully optimised for mobile, ensuring a seamless experience on any device, and its clear navigation makes property searching simple and stress-free.
Bright, confident colours carry the new brand through every page, helping Evans Estates stand out from competitors while still feeling approachable and professional.
More than football, it’s family. Evans Estates - proud Sky Blues supporters.
At Evans Estates, we’re proud supporters of Coventry City Football Club. Like so many of the Sky Blues faithful, our roots are firmly planted here in Coventry. We were born and raised in this great city, and it will always be home. Supporting our local team is more than just football - it’s about community, pride, and celebrating everything that makes Coventry special.
Whether it’s cheering on the Sky Blues or helping local people move into their next home, we’re passionate about serving the city we love. For us, Coventry isn’t just where we work - it’s who we are.
“The idea for our business venture started in December 2021. During the pandemic we had time to reflect upon our careers; the change in lifestyle that came through these times allowed us to look to the future and what was important to us.
I have been an estate agent for 17 years and have excelled in my career due to my genuine passion for people and property.
I am very proud of Coventry and have a passion for following the Sky Blues. I look forward to establishing a strong and dependable business in Coventry… the city that I love.”
THE WORK
The new brand was rolled out across a wide range of materials, from the website and stationery to social media content, leaflets and signage. Both the branding and website have proved a complete success, helping Evans Estates grow into one of Coventry’s most sought-after estate agents.
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