The iconic, 1950s Coventry Evening Telegraph building is a landmark. Its storeys are heavy with stories. The dusty air of the now abandoned newsroom is thick with them – flying from desk to desk soundtracked by the faint, staccato echo of long-silenced typewriters, dashing to deliver the day’s deadline copy.

Situated just over the road from the Belgrade Theatre – another hub for city storytelling – the Coventry Evening Telegraph building will soon enjoy a new lease of life as a beautiful hotel. But before that, for a brief moment in time, it will become a theatre.

This architectural gem will host two extraordinary, site-specific productions using drama, digital, puppetry and dance to explore the city’s rich history.

One show, City Final, sees the Belgrade Theatre youth and community groups take audiences on an exciting journey against a looming deadline, around the cavernous building and through the last 50 years of Coventry life. There are two different routes for this performance, Route A and Route B. If you are in a wheelchair or have other mobility or access needs we recommend you book for Route B which is on one level and more accessible. For more information about the different routes, visit the City Final show page.

While Mercurial Dance’s show, Retold, offers audiences a unique cabaret-style show inspired by their very own, personal memories. The action plays out in the Telegraph’s foyer where generations of people came to share their news with the paper.

Hold the presses, and become part of the story as you join us on this thrilling journey through time.

These performances are part of the Coventry Great Place project supported by Heritage Lottery Fund, Arts Council England, Coventry University, University of Warwick, Coventry City Council and Coventry Business Improvement District.

Create Onsight were commissioned by the Belgrade Theatre, Coventry to design and produce artwork for two shows, Retold and City Final. The brief was to create a design that would promote the theatrical dance aspect of the shows, but also promote the one off use of the unusual location, the old Coventry Telegraph building.

The typographic style within the title treatment is inspired directly from the original Coventry Telegraph Newspaper masthead, whilst the imagery of a falling performer was superimposed in Photoshop. Take a look below to see how we created the artwork from montaging various images together to create the desired effect.

The finished design was translated into posters, website banners, outdoor advertising, flyers, banner stands and lamp post banners.


Create Onsight are an independent creative, web design, graphic design and branding agency.

We have an infectious enthusiasm for making things, solving problems, building brands and, most importantly, having fun doing it.

We’ve designed everything from branding and company logos for startups, to strategic marketing campaigns, to web design for e-commerce, to graphic design for brochures, leaflets and annual reports... the list goes on!

Need a new website or brand for your business? Contact our Creative Director, Leigh at or by using the enquiry form at the bottom of this page.