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cufflinkman

Lifestyle marketing for Cufflinkman

Lifestyle marketing for Cufflinkman

Cufflinkman.co.uk is the UK’s leading online cufflink shop. They stock an extensive collection of over 3,000 products ranging from original cufflinks for birthdays, weddings and anniversaries to personalised, novelty cufflinks and accessories.

Create Onsight worked with Cufflinkman to target people interested in Cricket to increase visibility and sales of various products.

A campaign was devised to advertise in ‘the Cricketer’ magazine, a publication with a readership of over 22,000 people a month, in the form of an advert and in-magazine flyer. In order to achieve this, we created lifestyle imagery, specifically appealing to cricketers, that would work alongside their existing product focused photography.

Products were arranged in groups to save on space in the leaflet and maximize the amount of products on display. The design is minimalist with white space around the page and images so that the consumer focusses purely on the product.

Initial response has been very positive with an increase in sales in cricket cufflinks and other cufflinks and accessories showcased.

For more information on how we can help your business grow contact our Creative Director Leigh at design@createonsight.co.uk or on 024 7664 0257.

Create impact and generate more sales with a new e-commerce homepage design

Create impact and generate more sales with a new e-commerce homepage design

It's more important than ever to keep your website feeling fresh, up-to-date and stocked with the latest products, especially in the competitive field of online sales. Creating impact for your website doesn’t always mean starting from scratch!

Cufflinkman.co.uk is the UK’s leading online cufflink shop. They stock an extensive collection of over 3,000 products ranging from original cufflinks for birthdays, weddings and anniversaries to personalised, novelty cufflinks and accessories.

Create Onsight were tasked to re-design the homepage of the website to introduce hot links to priority products and seasonal offers to help increase sales. We created a bright, approachable and product focused look that would appeal to the primary target male audience. We developed 6 tiers of hot links on the homepage to enable flexibility of usage going forward whilst enabling the user to navigate quickly to the products they are looking for.

The design also carries on into the category click through pages helping to re-assure the user that they are in the right place for the product they require. Part of the process included the design of ‘Sports Range’ logo used as a visual reference to help categorise products of a similar nature. If you don’t see something you like in the ‘Cricket Range’ why not take a look at our ‘Rugby Range’!

The website design process is a simple, low-cost yet highly-effective way of creating a new buzz for your website.

Do you have a webstore or an e-commerce web platform that needs refreshing?
Contact our Creative Director Leigh at design@createonsight.co.uk or on
024 7664 0257.

It's all about the product! A stylish design for Cufflinkman.

It's all about the product! A stylish design for Cufflinkman.

Cufflinkman.co.uk is the UK’s leading online cufflink shop. They stock an extensive collection of over 3,000 products ranging from original cufflinks for birthdays, weddings and anniversaries to personalised, novelty cufflinks and accessories.

Create Onsight have worked with Cufflinkman over the past few months helping to redesign our homepage, banners and imagery across the website to promote various offers and new product lines. Our latest work was to design a new product catalogue style, to be used initally as a leaflet, which over time will expand to a larger document that is mailed along with orders to customers.

The aim of the design was to include as many products as possible without over cluttering the page. We used imagery of shirts and suits to give the buyer suggestions of what cufflinks to buy with certain outfits. This concept will be developed over the next few months with a bigger catalogue planned in time for Christmas.

Do you have a webstore or an e-commerce web platform that needs refreshing?
Contact our Creative Director Leigh at design@createonsight.co.uk or on
024 7664 0257.

Below: Website banners designed to help promote new product lines and offers on the Cufflinkman website.

Below: Design of a 'Batman v Superman' website banner in the run up to the film of the same name being released March 2016.