If you’re redesigning your website in 2015, you probably need to know what all goes towards building a good web design. It’s always a great idea to begin considering design features as early as possible.
Any web design you decide on must be highly usable and intuitive, and it should fulfill the requirements of marketing needs as well as your audience’s needs. Your web design must be mobile-friendly too. Below are some top web design trends for 2015 that every website must adhere to.
1. A Responsive Layout
As of April 2015;
“any website that is not mobile friendly will be penalized.”
This is simply because more and more users now access websites through mobile devices, and it is increasingly frustrating for them to come across websites that don’t meet mobile framework requirements.
Responsive design technology makes it possible for your website to be viewed on all devices, such as smartphones, tablets, desktop computers, and many more. Responsive design offer users an optimal viewing experience, and search engines rank mobile compatible websites much higher in contrast to websites that are not mobile friendly.
Investing in a professional designer or web design agency to develop a responsive design is a good idea because:
It allows tremendous flexibility, and helps to deliver more content that satisfies users’ queries
Many more people access the web through mobile devices
Digital real estate is free
2. Clean and Simple
These days, a clean concept of design refers to an overall look and feel that is visually pleasing and appealing. Within this, lies the concept of “white space” which is said to offer sufficient space /for all your elements to breathe or simply be easy on your eyes. Clutter is reduced in this way, and your visitors find navigation far easier and convenient.
There is no better example of white space than google’s search page:
3. Minimalism is being increasingly used
Minimalism means that you will use the correct amount of elements for your design that will help to convey tour brand’s identity. These days keeping it simple is the way to go about things today, and this is opposed to the cluttered look that websites had no too long ago.
4. Using a Big Background Photo
Most of the latest websites, especially those that are reliant of single page scrolling, are quite different to those that have traditional functionality. Along with using a big background image, all the elements on the site must be balanced. In this way, the background still stays pretty prominent while all the buttons and text on the page are easily spotted.
5. Parallax Images
Parallax scrolling is being used in 2015, but is not that commonly adopted. This method in designing is based on creating an illusion, which generally draws a visitor to scroll through the complete site.
Using parallax images has the following advantages:
• Scrolling is enjoyable
• They are easily noticed and draw in visitors
• Users are directed down your page
6. Use Fixed Headers
Fixed headers are marked by your header navigation. This remains static and visible as your site visitor scrolls up and down. It is advantageous because your main navigation remains right before your visitor as long as he or she is on the site.
7. Leverage Storytelling, Gamification and Expanding
These are all brilliant ways for you to play around with your site. This leads to making your website becoming “sticky” which will help users visit and re-visit it. It also increases the chances of interaction. An example of this happening is when you incorporate interactive widgets. You will be able to share information with these widgets but you will not be taking up any extra space when you implement them on your website. You can also draw people to your site by rotating images, using an effective story board, and galleries that speak volumes of you.
8. Should your site use animations and interactive elements?
With animations and reactive elements, you can provide a feeling of movement in contrast to the depth to your site. With CSS3 and HTML5 offering several options, there is a lot you can do with the element capabilities. You can use content-driven hover states for better appeal along with expanding panels.
9. Single Page Scrolling
A single scrolling page simplifies your site and saves your users from having to load a new page every time they want to view a part of it. A single page loads once and has all that you need for showing to your customers.
10. Split Screen Landing Pages
You can consider implementing a split screen landing page if a user is likely to arrive at your homepage. This allows your visitors to have an entry way to a big idea! A key point to note here is that; you must really know your audience.
Web design trends can be expected to evolve further with each passing year. However, it’s known that 2015 has already observed many changes in this regard, and you can expect to see how more and more visitors are being inspired by the work you do on your site.