Taska produce and supply, via distributors, a large range of products specifically aimed at carp anglers. Taska pride themself in their innovation of new products, which formed part of the brief for the design of their Baseline Catalogue. We created 'The Original' product innovation logo as a mechanism to accompany products throughout the book. The design is heavily product focussed with lots of white space and associated imagery to create impact and interest. The catalogue has helped to increase sales and establish the brands position in the market.