The Evolve Shurelink is a revolutionary, coated hook link material to help carp anglers in the quest to catch big fish. Manufactured from 80% braided fluorocarbon fibres and 20% Dyneema, the hooklink is ultra-thin in diameter, as well as remaining incredibly strong. Due to the composite of the material, Evolve Shurelink can stretch by up to 12% and is incredibly abrasion resistant. 

Create Onsight were asked to create a brand that demonstrated the qualities of the product in a quick and accessible format. The campaign was launched across various platform from printed publications to online web and social media.