Deceptive


BRANDING AND CAMPAIGN COLLATERAL

Taska provide a wide range of fishing tackle products and accessories aimed specifically at carp anglers. With a range of over 700 products, they aim to innovate and produce quality products at a competitive price point. Create Onsight were asked to design a brand for a new style of fluorocarbon fishing line that is 30% stronger than standard line. The branding and adverts produced aimed to pull out the USP's of the product in a clear and accessible language to carp fishers. Taska chose two of the concepts developed in order to test the response across social and printed media.

SOCIAL MEDIA MASTHEAD