Cufflinkman.co.uk is the UK’s leading online cufflink shop. They stock an extensive collection of over 3,000 products ranging from original cufflinks for birthdays, weddings and anniversaries to personalised, novelty cufflinks and accessories.

Create Onsight worked with Cufflinkman to target people interested in Cricket to increase visibility and sales of various products.

A campaign was devised to advertise in ‘the Cricketer’ magazine, a publication with a readership of over 22,000 people a month, in the form of an advert and in-magazine flyer. In order to achieve this, we created lifestyle imagery, specifically appealing to cricketers, that would work alongside their existing product focused photography.

Products were arranged in groups to save on space in the leaflet and maximize the amount of products on display. The design is minimalist with white space around the page and images so that the consumer focusses purely on the product.

Initial response has been very positive with an increase in sales in cricket cufflinks and other cufflinks and accessories showcased.

For more information on how we can help your business grow contact our Creative Director Leigh at design@createonsight.co.uk or on 024 7664 0257.